What’s the Best Business Approach During COVID-19?

Right now, for many businesses, it’s a time of survival, digging deep to keep things afloat or thinking of unique ways to diversify and ride the waves. You might have by now resolved those short-term struggles to some level. You have hopefully somewhat stabilized the situation, but perhaps you’re struggling to find a way to ensure the long-term success of your business. Maybe you’re asking, what now?

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A New Year Assessing What Did & Didn’t Work

Now as 2020 is officially underway it’s the optimal time to look back over the past year and assess what did and didn’t work. This is a crucial part of business growth; giving you the ability to successfully move forward. However, you should take this a step further and investigate why something worked so well, or why something failed. To succeed you must be adaptive and reactive and to be those things you must understand the bigger picture. 

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Time to Nail Conversion Tracking

Every business knows what counts as a conversion. It’s the goal that’s trying to be achieved after all. A conversion could be the final, the closure of a sale, the purchase of a product.

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Tips for Local Business Marketing

Local business marketing is more specialized and requires a different approach than selling to the masses. Of course, we would always recommend a targeted approach to marketing on any scale (large or small).  Local marketing also requires a more personal touch and process. We hope these tips will put you on the right path to grow your own local business marketing success. 

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4 Ways to Differentiate Your Business

Differentiating Your Business and establishing a strong brand is crucial for success. If you can’t differentiate your business from other similar businesses and brands, ultimately you will lose ground on the competition. For local businesses, competition can be very fierce within a small sandbox, so highlighting your unique qualities is the only way to thrive. 

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