Stay ‘Top of Mind’ During the Holidays
The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the holidays.
The question is, how can you make the holidays work for you?
Think of your customers as you would a friend. The holidays can be stressful, it’s also been a very stressful year for everyone, much more than usual. A good approach would be to offer a supportive helping hand through your words, offers, and your actions. The holidays are supposed to be a season for giving.
The long-term goal is to build a strong connection with your brand. We can do that by putting our customers’ needs first and being sensitive to all the season represents. We can send good wishes and bright feelings their way, just as we might do for our own family.
It’s these types of seemingly small and unimportant actions that are crucial to building and maintaining a solid relationship with past and future customers. Remember, our clients are one of our most valuable assets – even if they are not buying today.
Let’s take this example, a business that sells barbecues and outdoor furniture for outdoor living might feel as though they have no business reaching out during the Winter holidays. No one wants to buy a barbecue to use in the snow, right? This frame of mind couldn’t be further from the truth. Those summer months come around quicker than you know, and by then, if you’ve worked on maintaining brand awareness the rest of the year, you will be the first one that customer thinks of when they need a shiny new barbecue for a hot summer’s day. This tried and true method has been proven over and over again.
Selling is based on authentic relationships built over time. It takes time, investment, and regular communication to build a strong brand (customer bond).