Being Sensitive and Still Building Business in a Pandemic
The pandemic has thrown a big wrench in the working of virtually all businesses. While many businesses are operating at a limited capacity, working remotely, or planning their exit, you don’t have to go in the same direction.
Despite the setbacks imposed by the Covid-19 pandemic, there is an opportunity to grow your business while still being sensitive to happenings around you.
To keep your business running and not lose either your customers and employees because of the pandemic, there are strategies you can adopt to keep your business afloat.
Let’s take a look at some of them. Shall we?
Leverage the internet in your marketing campaigns
While blogs, newsletters, and social media are free or low-cost avenues you can explore to build an online presence, it is always best to have a plan before investing your time and resources into taking your business online.
Interact with your customers on a personal level
It’s no longer news that businesses have turned to social media platforms like Facebook and Instagram to stay in touch with their customers and work remotely.
It’s not enough to open a social media account and post repeatedly. You need to identify your target audience and come up with creative means of engaging them online.
To connect with your customers on a personal level and imprint your name in their hearts, you should aim to provide customized customer services. Always check on your customers and provide solutions to their needs.
We will discuss how you can retain customers during the pandemic later on.
Fine-tune your virtual selling skills — first impressions still matter
Even though most businesses have taken to the virtual space and you are now pitching your brand over the internet, have it in mind that first impression still matters.
Always check to ensure that your audio and video are clear and easy to understand. Then your background should be spot on.
Be proactive and provide upfront value
Be proactive and give customers upfront value for your customers. You can provide prospects with resources and tools that will help them relate with your brand even if they don’t convert right away.
Because most businesses are operating remotely and the usual in-person shopping experience is no longer there, customers now take more time to make decisions — thereby lengthening the sales cycle.
You need to maintain close contact with your customers and make sure they don’t look elsewhere.
Organize virtual events to educate and engage your audience
Earlier, we mentioned creating value for both existing and prospective customers. One way of creating value for your business during the pandemic is by hosting virtual events.
Not just any virtual event — thoughtfully planned virtual events that cater to the needs of your customers. And because virtual events are becoming an everyday thing, you need to find means of making yours stand out.
Make your virtual events interactive
Aim to make your virtual events interactive. If your budget can accommodate it, make provision for incentives and bring in an expert speaker to encourage people to join your virtual events.
At the end of your virtual events, utilize call-to-actions (CTAs) that will drive your customers to connect and continue to do business with you.
Last but not least, make the right connections to help keep your business afloat during the pandemic and ensure sincere and transparent communication with your employees and customers.
How you can retain customers during the pandemic
As we mentioned earlier, customer retention is an essential aspect of building a successful business during a pandemic. With the social distancing protocol still very much in place, businesses are experiencing less foot traffic. As you can imagine, you need customers to remain in business.
So, the million-dollar question is;
How do you retain customers during the pandemic?
First, you have to communicate with your customers and not leave them in the dark about what you are doing. Keep them abreast of all your business activities— if you are closing early, changing work hours, and what efforts you are doing to make your workplace safe. You can reach out to your customers via social media channels or through emails.